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360i: HBO

Westworld: The Maze

360i logo
HBO logo

0

earned media impressions

0

users in the first week

0

awards won

Challenge

As the second season of Westworld came to an end, HBO wanted to give fans a reason to talk about the show, even when it wasn’t on air.

360i created The Maze, a fully immersive Amazon Alexa voice game that allowed fans to navigate Westworld using only their voice.

Solution

With 36 voice actors, 11,000 lines of script, 60 player-gernerated paths 32 ways to die and two hours of unique gameplay, The Maze is the most ambitious and immersive voice game created to date.

It was produced with the show’s creators and talent Jeffrey Wright and Angela Sarafyan.

Results

In the first week, over 10,000 fans tried to solve The Maze and the game generated over 500 million earned media impressions thanks to Easter eggs hidden in the game just for press.

The Maze pushes the boundaries for voice device content, bridging the gap between new technology and the oldest form of storytelling.

To play and explore Westworld for yourself, simply say “Alexa, open Westworld.”

360i HBO The Maze

iProspect

iProspect, una compañía dentsu, es la primera agencia global digital end-to-end.  Su inigualable combinación de estrategia de medios y generación de contenidos, amplificación y conocimiento de las audiencias, define el nuevo territorio de la construcción de las marcas desde los resultados. Al ofrecer soluciones centradas en las personas, iProspect acelera el crecimiento de algunas de las marcas más icónicas del mundo. El equipo de iProspect trabaja a través de una red de más de 8.000 especialistas en medios y performance distribuidos en 93 mercados globales.

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