0
impressions with a reach of over 96.6 million
0
increase in brand consideration
0
lift in brand favourability
Challenge
Mozilla came to Fetch to help launch their new Web browser, Firefox Quantum. The challenge was to drive awareness of the Quantum browser, which is ethical, responsible, and now crazy fast.
The target audience was “conscious choosers,” consumers who are community-minded, tech-forward, and make purchasing decisions based on their values.
Solution
Using the campaign tagline ‘Fast For Good’, Fetch designed a multi-platform media strategy. This included publications including The Washington Post, and Reddit.
On TV Fetch created a content tie-in commercial during the popular cyber thriller TV show, Mr. Robot. Out-of-home efforts concentrated on getting users to places they loved faster.
Result
29% increase in brand consideration.
19% lift in brand favourability.
2bn impressions with a reach of over 96.6 million.
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Vizeum: GhanaPostGPS
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Isobar: Aeronaut
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
iProspect: Eurostar
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.
gyro: Snuffed Out Marine Life
The Surfrider Foundation ran a campaign to raise awareness of the issue of cigarette butt litter and the effect that this litter has on our coasts and waterways.
Fetch: Mozilla
Fetch designed a multi-platform media strategy with the campaign tagline ‘Fast For Good’ to launch new browser Firefox Quantum.
Carat: Diageo
By launching the Smirnoff Equalizer in the run up to International Women’s Day, this Smirnoff and Spotify partnership enabled society to take one step closer towards achieving gender parity in m...
iProspect: Staples & Waze
Generating conversion with consumer-driven, data-led approach. By identifying mothers shopping for back-to-school products as mobile consumers, the mobile app Waze was chosen as the perfect plat...
Isobar: Nett
Engaging a young audience by breaking the taboo of talking about first periods.
Dentsu Jayme Syfu: Dead Whale
With an increasing number of whales washing up on shores with plastics in their stomachs, this campaign aimed to raise awareness and increase public engagement with the cause.