0
impressions with a reach of over 96.6 million
0
increase in brand consideration
0
lift in brand favourability
Challenge
Mozilla came to Fetch to help launch their new Web browser, Firefox Quantum. The challenge was to drive awareness of the Quantum browser, which is ethical, responsible, and now crazy fast.
The target audience was “conscious choosers,” consumers who are community-minded, tech-forward, and make purchasing decisions based on their values.
Solution
Using the campaign tagline ‘Fast For Good’, Fetch designed a multi-platform media strategy. This included publications including The Washington Post, and Reddit.
On TV Fetch created a content tie-in commercial during the popular cyber thriller TV show, Mr. Robot. Out-of-home efforts concentrated on getting users to places they loved faster.
Result
29% increase in brand consideration.
19% lift in brand favourability.
2bn impressions with a reach of over 96.6 million.
Dentsu X | Cruzcampo: "Gitana"
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iProspect | ING: "Hipotecas Naranja"
ING presentó CASILIBRES, ofreciendo más opciones a largo plazo con una comunicación centrada en el consumidor
dentsu X: Cruzcampo
¿Cómo hablar del Mundial, sin hablar del Mundial?, ¿cómo huir de la tendencia que convierte a Cruzcampo en un meme?
Carat: Arla
Incrementar la penetración y el awareness de la marca danesa Arla y diferenciarse en un mercado saturado, competitivo y tomado por las grandes y asentadas marcas.