0
lift in new customers
0
logins
0
email opt-ins
Challenge
Royal Caribbean wanted to drive awareness and buzz for their newest ship.
Solution
HelloWorld launched an eight-month interactive engagement hub that rewarded exploration and incorporated regional activations.
Special codes were released throughout the promotion through owned and paid media, inviting visitors to explore seven iconic neighbourhoods. Each neighbourhood contained activities, information, and chances to win.
The campaign included sweeps, instant win, non-traditional activations, and an employee component.
Result
15 minutes spent on site per registrant.
57% lift in new customers.
2.3 million logins.
200k+ email opt-ins.
30% new email addresses added to the database.
BWM Dentsu: Project Revoice
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gyro: Snuffed Out Marine Life
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Fetch: Mozilla
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Carat: Diageo
By launching the Smirnoff Equalizer in the run up to International Women’s Day, this Smirnoff and Spotify partnership enabled society to take one step closer towards achieving gender parity in m...
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Dentsu Jayme Syfu: Dead Whale
With an increasing number of whales washing up on shores with plastics in their stomachs, this campaign aimed to raise awareness and increase public engagement with the cause.