Skip to main content
dentsu Logo

Global (English)

Dentsu Group ( English | 日本語 )

Language Menu

  • Africa (English)
  • Asia Pacific (English)
  • Australia (English)
  • Austria (Deutsch)
  • Benelux (Nederland | English )
  • Brazil (English | Portuguese )
  • Canada (Français | English )
  • China (中文 | English )
  • Denmark (Dansk)
  • Finland (Suomi)
  • France (Français)
  • Germany (Deutsch)
  • Greece (English)
  • Hungary (Hungarian | English )
  • India (English)
  • Indonesia (English)
  • Ireland (English)
  • Israel (English)
  • Italy (Italiano)
  • Japan (English | 日本語 )
  • MENA (English)
  • New Zealand (English)
  • Norway (Norsk)
  • Poland (Polski)
  • Southeast Europe (English)
  • Spain (Spanish)
  • Switzerland (English)
  • Sweden (English)
  • Taiwan (中文 | English )
  • Turkey (English)
  • UK (English)
  • USA (English)

Main Menu

  • Home
  • Quiénes somos
    • Dentsu Aegis Network
    • Our agencies
    • Social impact
    • Our leadership
  • Our work
  • Our thinking
    • Nuestras últimas ideas
    • Society
    • Consumer
    • Growth
    • Technology
  • Media & investors
  • Careers
  • Contact us

HelloWorld: Royal Caribbean

HelloWorld logo
Royal Caribbean logo

0

lift in new customers

0

logins

0

email opt-ins

Challenge

Royal Caribbean wanted to drive awareness and buzz for their newest ship.

Solution

HelloWorld launched an eight-month interactive engagement hub that rewarded exploration and incorporated regional activations.

Special codes were released throughout the promotion through owned and paid media, inviting visitors to explore seven iconic neighbourhoods. Each neighbourhood contained activities, information, and chances to win.

The campaign included sweeps, instant win, non-traditional activations, and an employee component.

Result

15 minutes spent on site per registrant.

57% lift in new customers.

2.3 million logins.

200k+ email opt-ins.

30% new email addresses added to the database.

Carat

Nombrada por la consultora RECMA como la mejor agencia en su análisis cualitativo global en 2020. CARAT es la Agencia de Medios #1, líder del mercado en digital y en soluciones de medios diversificados, Best Agency To Work según Scopen. La curiosidad, la creatividad y la colaboración de las personas que conforman la empresa le permiten crear y entregar soluciones de comunicación diferentes y mejores en un entorno innovador, enriquecedor y en constante cambio. La profundidad y amplitud de la oferta y la capacidad para abarcar todos los puntos de contacto con las audiencias le otorga una capacidad única para activar todo lo que construye las marcas de sus clientes. Tiene presencia en más de 150 países y alrededor de 10.000 empleados.


Descubre más

BWM Dentsu: Project Revoice

Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.

Read more

Vizeum: GhanaPostGPS

Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions. 

Read more

dentsu X: Sberbank

dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.

Read more

Isobar: Aeronaut

Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.

Read more

Policies

  • Privacy notices
  • Canal de Denuncias
  • Cookies
  • Global privacy principles
  • Terms and conditions
  • Accessibility

Contact

Sitemap

Connect

  • Visit us on Instagram
  • Visit us on Facebook
  • Visit us on LinkedIn
  • Visit us on Twitter
  • Visit us on YouTube

Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.