footfall uplift for those who saw OOH
footfall uplift for those who saw OOH and mobile
sales uplift in the 70 participating stores
C&A's main objective was to create more store visits. Due to strong competition, an increase in online purchases of clothing and the fact that people in the offline world are increasingly shopping more and more, that's not an easy task.
The secondary objective was to increase brand and product awareness.
By working with a unique hyper-location technology partner, we were able to build an integrated solution combining OOH with mobile programmatic. We drew customised geo-fences and polygons around all participating stores and OOH objects.
This allowed us to determine whether someone was in a store or outside in the parking lot, and also to reach people with location-specific messages, whilst at the same time obtaining OOH insights.
Finally, Isobar made mobile-optimised rich media creatives with locators and vertical video. Each point of contact was transformed into a relevant, high quality brand experience.
The results don't lie: the use of OOH & mobile had a positive effect on C&A's store visits.
26% footfall uplift for those who saw OOH.
40% footfall uplift for those who saw OOH and mobile.
13% sales uplift in the 70 participating stores.
6.7% engagement rate (6x higher than the benchmark in retail).
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.
gyro: Snuffed Out Marine Life
The Surfrider Foundation ran a campaign to raise awareness of the issue of cigarette butt litter and the effect that this litter has on our coasts and waterways.
Fetch designed a multi-platform media strategy with the campaign tagline ‘Fast For Good’ to launch new browser Firefox Quantum.
By launching the Smirnoff Equalizer in the run up to International Women’s Day, this Smirnoff and Spotify partnership enabled society to take one step closer towards achieving gender parity in m...
iProspect: Staples & Waze
Generating conversion with consumer-driven, data-led approach. By identifying mothers shopping for back-to-school products as mobile consumers, the mobile app Waze was chosen as the perfect plat...
Engaging a young audience by breaking the taboo of talking about first periods.
Dentsu Jayme Syfu: Dead Whale
With an increasing number of whales washing up on shores with plastics in their stomachs, this campaign aimed to raise awareness and increase public engagement with the cause.