Innovative brands today need the right connected technology to power and orchestrate customer experiences at scale. As industry leaders deliver personalized offers and relevant content, consumer expectations soar, making it imperative for everyone else to rise to the challenge.
Any business can implement technology. But the most successful ones align tech to drive a unified business strategy that meettoday’s needs and bring flexibility for tomorrow.
Enter the new tech stack: a blueprint to organize and think about your technology to turn aspirations into reality. Let’s explore the essential components to bring this vision to life.
For those with an existing platform and tool set, it’s likely that you just need to structure, integrate, modernize, or support it differently. The modernization and ability to restructure your tech infrastructure is key, starting with a strong central database.
If you would like to know more about the contents of the e-book or better understand how to improve your organisation's customer experience through data and CX technologies, please contact:
Henri Maunuksela, Head of Data
henri.maunuksela@dentsu.com
