Inside Marketing

In partnership with Irish Times Media Solutions

This week on #InsideMarketing, we’re joined by Vivian Chambers from cultural insights agency, Bricolage, for a look at young peoples habits around news. How they're engaging with it and what they're getting from it?

Among young adults, a trend for deeper engagement with news is emerging, according to a qualitative study carried out by Dublin research agency Bricolage. It finds 18- to 26-year-olds querying everything they read, writes the agency’s managing director, Viv Chambers.

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