Dentsu Aegis Network Acquires Majority Stake In Brazil's NBS Agency

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Acquisition of One of Brazil’s Leading Independent Full-Service Advertising Agencies 

Dentsu Aegis Network, the first truly global communications network for the digital age, today announces that it has signed a definitive agreement to acquire a majority stake in PPR Profissionais de Publicidade Reunidos S/A, the official name of the NBS advertising agency. 

Full-service agency NBS is the 14th largest advertising agency in Brazil, based on billings, according to leading Latin American research agency Ibope Monitor. Established in 2002 and employing more than 380 staff across its multiple offices in Brazil, NBS has a strong portfolio of clients spanning various industry sectors, including Bob’s (food retail), BomNegó (online), Coca-Cola (Crystal water and i9), CCAA (education), O Boticário (cosmetics), Oi (telecom), BR Distribuidora and Petrobras (energy).

Dentsu Aegis Network continues to strengthen its full-service footprint in Brazil, adding further expertise to an established network of brands including O AgênciaClick Isobar, Age Isobar, LOV, Dentsu Brazil, iProspect, Amnet and Copernicus. This acquisition will significantly increase Dentsu Aegis Network’s brand presence locally and will grow the Brazilian team to more than 1000 professionals and approximately 100 clients.

“Through this acquisition we have reached a significant milestone in Brazil, strengthening our presence in a growing and priority market for Dentsu Aegis Network. NBS is a young and admired full-service agency with many respected Brazilian brands in its portfolio, we welcome the team and look forward to working together locally and on global accounts”, said Claudia Colaferro, CEO of Dentsu Aegis Network Latin America.

“Brazil is one of our key priorities and the acquisition of NBS is a wonderful build on our portfolio of innovative and successful agencies. We really admire the work, the people and the management at NBS and we are very excited at the possibilities we have together locally and globally ”, said Nigel Morris, CEO of Dentsu Aegis Network, Americas and EMEA.

“We’re proud to become part of Dentsu Aegis Network, a leading figure in the world of brand, media and advertising. An ambition for growth, strong market recognition and a dedication to developing insipiring work for leading brands are just some of the synergies connecting the two companies, ones that will certainly lead us to local and global success”, said Cyd Alvarez, NBS CEO. “We were one of the last Brazilian independent agencies in the market however as part of Dentsu Aegis Network we now have many new opportunities and capabilities from across the network which we can present to our clients and partners. It is the perfect opportunity to take what we've built so far to the next level”.

Completion of the acquisition is subject to mandatory regulatory approval of Brazil’s competition authority, as well as the satisfaction of other customary closing conditions.

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For further information contact:

Marina Tunes

Communication Brazil

T: +55 11 37593611


Kirsten Doddy

Global Head of Corporate Communications

T: +44 (0) 44 7979 537 995


Notes to Editors:

About PPR Profissionais de Publicidade Reunidos S/A / NBS

Founded in 2002, NBS has 380 employees in offices in Rio de Janeiro, Sao Paulo and Brasília.

About Dentsu Aegis Network

As part of Dentsu Inc., Dentsu Aegis Network is the first truly global communications network for the digital age. Through its eight global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum and supported by its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), psLIVE and 360i - Dentsu Aegis Network aims to be the global network of choice for clients seeking best-in-class expertise and capabilities in brand, media and digital communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 110 countries worldwide with over 23,000 dedicated specialists.