Dentsu Aegis Network acquires Videobeat
Full-service agency for data-based TV and online video campaigns complements agency group
Dentsu Aegis Network today announces the acquisition of Videobeat, the leading provider for data-driven creative and media campaigns for TV and online in Germany and Europe. The acquisition is subject to approval from the German competition authority.
Videobeat is a full-service agency for TV and online video campaigns. The company is a leading expert in data-driven and cross-platform video advertising, with a stand-out holistic service approach. Besides strategic consulting and media buying, Videobeat also provides its clients with creative services and video production. These core competencies are complemented by data-driven optimization and analysis tools to ensure a measurable ROI for each video campaign.
Videobeat, headquartered in Hamburg, currently employs 72 people and has offices in Berlin, London, Paris and New York. The company was founded in 2013 and works for companies such as Conrad, weg.de and Zooroyal.
"Videobeat provides all components of successful TV and video advertising, everything from a single source. This includes the development of creative and media as well as state-of-the-art data-based optimization and analysis. This makes Videobeat a pioneer in the cross-platform measurability of video content. Videobeat perfectly complements our agency group in Germany and thus offers considerable added value for our clients", comments Ulrike Handel, CEO at Dentsu Aegis Network Germany.
"We are very much looking forward to strengthening the Dentsu Aegis Network in Germany. Video is the future of advertising - Videobeat stands for effective campaigns based on creative ideas and a sound database. We cannot wait to further develop the market for data-driven creativity and performance-based TV advertising together with our colleagues from Dentsu Aegis Network”, adds Christoph Gaschler, CEO at Videobeat.
Dentsu Aegis Network Germany
Director Corporate Communications
+49 611 9788 424
+49 172 61 40 873
Dentsu Aegis Network Germany
PR & Corporate Communications Manager
+ 49 611 9788 517
+49 40 22 616 29 07
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists. www.dentsuaegisnetwork.com
As Europe's leading video marketing specialist, Videobeat helps well-known brands and emerging
start-ups achieve the best possible marketing ROI with unique online video and TV campaigns. Through a successful combination of extensive consulting, creative videos and data-driven media optimization, today already realizes the cross-platform video advertising of tomorrow. With 68 employees and offices in Hamburg, Berlin, London, Paris & New York, Videobeat works every day on staying one step ahead of our competitors. www.videobeat.net