Dentsu Aegis Network strengthens capabilities in pharmaceutical sector with the acquisition of Aaron Lloyd

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Dentsu Aegis Network today announces the acquisition of Aaron Lloyd Group (Aaron Lloyd), a full-service advertising media agency for pharmaceutical and healthcare sector companies.Aaron Lloyd incorporates Aaron Lloyd Media LLC, Media Health Division LLC and Vizeum Health LLC. Pharmaceuticals is the largest sector in the Russian media market, the acquisition of Aaron Lloyd will strengthen Dentsu Aegis Network’s expertise in this important sector.

Founded in 1999, Aaron Lloyd is currently the largest media agency dedicated to the pharmaceutical industry in Russia. Aaron Lloyd is a part of Bionika Group, which provides diverse marketing and consulting solutions to pharmaceutical and healthcare companies, covering the full range of sector needs – from Health TV production to pharmaceutical research and owned B2B newspapers. The 57-strong team of dedicated specialists serves leading pharmaceutical brands. 

Yury Krestinsky, the founder of Bionika Group, is an established expert in the pharmaceutical and healthcare sector in Russia and is a consultant to bodies including the SKOLKOVO Health Economics and Management Centre andthe Russian Association of Pharmaceutical Marketing. Yury‘s active involvement in strategic leadership and client development for Aaron Lloyd will continue going forward.

Aaron Lloyd’s CEO Yury Ulyashev will remain in his role post-acquisition. Andrey Chuvaev, previously CEO of Vizeum Russia, will lead theintegration of Aaron Lloyd into Dentsu Aegis Network Russia as the company’s COO.

Michael Voschinsky, CEO Dentsu Aegis Network Russia said:

“Adding Aaron Lloyd to our portfolio fits our strategy of diversification and specialisation in fast growing sectors. Aaron Lloyd’s in-depth knowledge of the industry and understanding of pharma, in combination with Dentsu Aegis Network resources creates a strong offer for pharmaceutical advertisers.

We look forward to a seamless integration as we have been partnering with Aaron Lloyd for several years and have a shared culture and values.”

Yury Ulyashev, CEO Aaron Lloyd said:

“Joining Dentsu Aegis Network is a great opportunity to enhance our media power and martech capability, which will mean we can provide more diverse services to clients. The growing complexity of the marketing landscape, with the proliferation of consumer data and its segmentation and management, requires comprehensive consultancy. We believe that our in-depth understanding of pharma business, integrated with the innovative approach of the Dentsu Aegis Network team puts us in a strong position in a landscape of digital transformation.”

Financial terms of the deal were not disclosed.

For further information contact:

Lilia Gabueva
Corporate Communications and Marketing Director
T: +7 925 006 43 17

About Dentsu Aegis Network

Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists.

Aaron Lloyd

Aaron Lloyd Media Group is a full-service advertising media agency for pharmaceutical and healthcare sector companies based in Moscow. It was founded in 1999 and is currently the largest specialized media agency dedicated to the pharmaceutical industry in Russia. Recently the long-term partnership with DENTSU AEGIS NETWORK was formalized through the direct investment of members of the senior management team of DENTSU AEGIS NETWORK Russia.

Aaron Lloyd is a part of Bionika Group (established in 1993), which provides diverse 360 marketing and consulting solutions to pharmaceutical and health care companies, covering the full range of pharmaceutical sector needs (owned B2B newspapers; specialized web sites; consulting company, Health TV production, recruiting agency, pharm special research, industry award event, etc.)