Leading Products & Service Design Studio Kraftwerk joins Isobar

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Isobar strengthens innovation offering across EMEA

21/09/2017 / Amsterdam

Global Digital Agency Isobar has announced that award winning Amsterdam-based design agency Studio Kraftwerk will join the network. Together they will offer a joint end-to-end strategy, design and technology proposition to serve local and EMEA clients at scale.

Studio Kraftwerk delivers strategy, concept and design for digital products and services across national and international clients. The studio’s brand-led approach aims to create tools that help brands create meaningful connections with their consumers while creating synergy between storytelling and digital services. This approach fits with Isobar’s global ambition to unlock the full potential of digital for businesses, brands and people’s lives.

The agency is already part of the Dentsu Aegis Network, through its sister agency ACHTUNG! mcgarrybowen. Moving forward, Studio Kraftwerk will operate as part of Isobar, a global digital agency, where products & service development is a key client offering. With this collaboration both agencies aim to create an end-to-end offering and grow the Amsterdam office into a hub for digital products & services.

“This collaboration allows us to better service clients with more complex challenges and multi-market needs. We’re looking forward to build Isobar’s products & services offering locally and in EMEA. By joining forces, we believe to combine best of both worlds: the agility and creativity of a design hotshop and the implementation power and broad expertise of a global Isobar network.” Daniël Sytsma, Founder and Creative Director Studio Kraftwerk.

Since 2014, Studio Kraftwerk creates digital products & services for the travel, automotive, health and retail industry. With a focus on craft and creativity, they’ve launched successful digital products and services for Volkswagen, Porsche, Philips and KLM. Their work has been recognised with multiple awards at the European Design Awards, Red Dot and FWA.

Their brand new showreeloffers an overview of their work.

“Studio Kraftwerk has earned a strong reputation as an innovative design-led agency that has demonstrated going beyond just interface design. It’s biggest differentiator lies in it’s ability to imagine what the next digital product & service will look like that will augment new value for a client. When you connect that thinking with the wider capabilities and strengths of our network, a new benchmark is born.”  Sven Huberts, Director of Strategic Growth EMEA, Isobar

Studio Kraftwerk Linked by Isobar will be led from Amsterdam by Daniël Sytsma (Creative Director) and Boris Nihom (Strategy Director). They report to Sven Huberts (Managing Director of Isobar Netherlands and Director of Strategic Growth, Isobar, EMEA). The core team will collaborate with the technology and consultancy expertise within the network to deliver execution at scale.


Daniël Sytsma [title]

daniel@studiokraftwerk.com [phone number]

Hannah Ainsworth

Hannah.ainsworth@isobar.com - +4478 24 142 788

About Isobar:

Isobar is a global full service digital marketing agency, driven by the purpose to deliver borderless ideas enabled by technology, to transform businesses and brands. We have over 6,000 digital pioneers in over 85 locations, across more than 45 markets worldwide. Isobar has won over 250 awards in 2016, including 19 Agency of the Year titles and Asia-Pacific Digital Network of the Year for the fifth time in the past six years. Key clients include adidas, Coca-Cola, Enterprise, Google, GM, Huawei, Lego and P&G. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc.

About Dentsu Aegis Network:

Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with around 35,000 dedicated specialists.