In this Pulse wave, we asked 1,000 Irish adults how they are feeling amidst continued economic uncertainty. 

Understanding Consumer Sentiment in 2024: How Economic Uncertainty Shapes Shopping Behavior

As we move through 2024, the economic landscape remains uncertain, with Irish consumers expressing a complex mix of emotions and concerns. Our latest Pulse survey, conducted with 1,000 Irish adults, sheds light on how this uncertainty is influencing consumer sentiment and, ultimately, their spending habits. 


Key Takeaways

  • Emotional Landscape: Over half of consumers feel uncertain or anxious, influencing their spending behaviors.
  • Cost-of-Living Concerns: This remains the top issue, especially among women and younger adults.
  • Shopping Habits: More research, delayed purchases, and a shift towards cheaper alternatives are becoming the norm.
  • Spending Patterns: Essentials like groceries see increased spending, while discretionary categories are being cut back.

As we navigate the rest of 2024, understanding and responding to these consumer sentiments will be crucial for businesses looking to maintain their market share in a challenging economic climate.

Understanding Consumer Sentiment in 2024: How Economic Uncertainty Shapes Shopping Behavior

As we move through 2024, the economic landscape remains uncertain, with Irish consumers expressing a complex mix of emotions and concerns. Our latest Pulse survey, conducted with 1,000 Irish adults, sheds light on how this uncertainty is influencing consumer sentiment and, ultimately, their spending habits. 


Key Takeaways

  • Emotional Landscape: Over half of consumers feel uncertain or anxious, influencing their spending behaviors.
  • Cost-of-Living Concerns: This remains the top issue, especially among women and younger adults.
  • Shopping Habits: More research, delayed purchases, and a shift towards cheaper alternatives are becoming the norm.
  • Spending Patterns: Essentials like groceries see increased spending, while discretionary categories are being cut back.

As we navigate the rest of 2024, understanding and responding to these consumer sentiments will be crucial for businesses looking to maintain their market share in a challenging economic climate.

Key Insights from the August 2024 Dentsu Pulse Report: Exploring the impact of economic uncertainty on Irish consumer sentiment and spending behavior.