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It's time to go back to the future.

To help brands as they look to chart a new path to recovery and growth, we’ve identified the long-term consumer trends that will shape the next decade: the dentsu consumer vision.

4 themes | 12 trends | 20 experts | 30,000+ consumers | 1 vision

This research is essential reading for anyone wanting to understand the consumer of the future and how brands will need to adapt in order to make meaningful progress.