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Download Report

Christmas Shopping Intentions 2025

We asked 1,000 Irish adults about their Christmas 2025 spending plans, revealing easing cost-of-living concerns, shifting payment habits, and strong support for local products.

Audience at a live event with raised hands and confetti in the air, overlaid with the text 'dentsu Pulse' in white.

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Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.