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Download Report

2025: Navigating Consumer Concerns as Irish Adults Look Ahead to the Year

In our latest Pulse report, we asked 1,000 Irish adults about their intentions and concerns for 2025. The results are clear: cost-of-living pressures remain high, but value matters more than ever.

A blurred crowd of people walking outdoors. The overlay text reads 'dentsu Pulse' followed by the headline 'Consumer Concerns Persist as Irish Adults Plan for the Year Ahead' in bold white font.

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Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.