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Download Report

How brands should talk, not just listen

It's time to be bold. 

The majority of interactions with a brand are now initiated by consumers, not by their marketing, according to more than half of the CMOs we surveyed.

The result? Many brands are diluting their own identity and missing out on opportunities to deepen consumer relationships. How can brands reassert themselves?

Download the paper to find out.

How brands should talk, not just listen

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