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In the digital economy, consumer expectations of creative experiences have risen to an all time high.​

To launch Ogilala, William Patrick Corgan’s (AKA Billy Corgan of the Smashing Pumpkins) first solo album in over a decade, he needed a brand experience idea that would contemporise his work, and articulate and promote his artistic vision.


Isobar created “Aeronaut,” a VR experience that blends technology and creativity to create a world-first in VR – a unique, highly immersive and social experience. ​

​Directors David Liu and Rob Ruffler, Isobar and Viacom NEXT, created a hologram of Corgan performing . It was captured in volumetric video at Microsoft’s Mixed Reality Capture Studios, and imported into an animated world by Danny Bittman, a Seattle based VR Artist, created using TiltBrush and Blocks by Google. ​

​This was then edited in Unity and rendered into a 2D film to create a teaser music video for the VR experience.


In 2018, Aeronaut was awarded the Grand Prix for Digital Craft at Cannes Lions – and Isobar were named in Fast Company’s Top 10 VR/AR Companies list.


Isobar ist die markenführende Agentur mit digitalem Herz und ermöglicht digitale Transformation durch die Kombination von Kreativität und Technologie. Im Jahr 2018 gewann Isobar einen Großen Preis von Cannes, wurde in den Top Ten der zehn innovativsten Unternehmen der Fast Company gelistet und mehrmals in Folge zum Marktführer im Magic Quadrant der Gartner Global Digital Marketing Agencies ernannt. Isobar ist Platinum Partner für Salesforce und Adobe und Implementierungspartner namhafter internationaler Konzerne wie A1.

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