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footfall uplift for those who saw OOH


footfall uplift for those who saw OOH and mobile


sales uplift in the 70 participating stores


C&A's main objective was to create more store visits. Due to strong competition, an increase in online purchases of clothing and the fact that people in the offline world are increasingly shopping more and more, that's not an easy task.

The secondary objective was to increase brand and product awareness.


By working with a unique hyper-location technology partner, we were able to build an integrated solution combining OOH with mobile programmatic. We drew customised geo-fences and polygons around all participating stores and OOH objects.

This allowed us to determine whether someone was in a store or outside in the parking lot, and also to reach people with location-specific messages, whilst at the same time obtaining OOH insights.

Finally, Isobar made mobile-optimised rich media creatives with locators and vertical video. Each point of contact was transformed into a relevant, high quality brand experience.


The results don't lie: the use of OOH & mobile had a positive effect on C&A's store visits.

26% footfall uplift for those who saw OOH.

40% footfall uplift for those who saw OOH and mobile.

13% sales uplift in the 70 participating stores.

6.7% engagement rate (6x higher than the benchmark in retail).


Isobar ist die markenführende Agentur mit digitalem Herz und ermöglicht digitale Transformation durch die Kombination von Kreativität und Technologie. Im Jahr 2018 gewann Isobar einen Großen Preis von Cannes, wurde in den Top Ten der zehn innovativsten Unternehmen der Fast Company gelistet und mehrmals in Folge zum Marktführer im Magic Quadrant der Gartner Global Digital Marketing Agencies ernannt. Isobar ist Platinum Partner für Salesforce und Adobe und Implementierungspartner namhafter internationaler Konzerne wie A1.

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Carat is the world’s first media agency and is the largest media agency network in DAN. Having pioneered the sector Carat has been redefining the value that media delivers for clients’ business ever since. Carat has a strong heritage in consumer insight and strategy and has been named #1 agency in all qualitative measures for 10 out of the last 11 RECMA reports. Carat’s focus is continuing to pioneer in consumer insight and strategy, understanding and activating real people in media to drive performance for brands. 

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