Cookies have been the backbone of the open internet, but the clock is ticking on third-party cookies, and we need to plan for the disruption tomorrow by rethinking data strategies today.
Amid sensationalist headlines, technical solutions still being worked out, and a lack of shared standards to get behind, it is normal for marketers to feel lost and nervous.
In the short term, it is undoubtedly a source of conundrums for many marketers and publishers.
Processes, ways of working, legal compliance efforts, technology stacks, customer data strategies – even business models – must be reviewed and rethought to limit business disruption. Yet, in the long term, it offers a unique opportunity to rebuild trust between brands and consumers around the data issue.
In this new definitive guide for global marketers, The Cookieless World - A Guide for the New Era of Digital Marketing, we rise above unique market perspectives to help you focus on what you should know today and investigate tomorrow to be ready in 2023, when the world will become cookieless.