
Challenge
In the digital economy, consumer expectations of creative experiences have risen to an all time high.
To launch Ogilala, William Patrick Corgan’s (AKA Billy Corgan of the Smashing Pumpkins) first solo album in over a decade, he needed a brand experience idea that would contemporise his work, and articulate and promote his artistic vision.
Solution
Isobar created “Aeronaut,” a VR experience that blends technology and creativity to create a world-first in VR – a unique, highly immersive and social experience.
Directors David Liu and Rob Ruffler, Isobar and Viacom NEXT, created a hologram of Corgan performing . It was captured in volumetric video at Microsoft’s Mixed Reality Capture Studios, and imported into an animated world by Danny Bittman, a Seattle based VR Artist, created using TiltBrush and Blocks by Google.
This was then edited in Unity and rendered into a 2D film to create a teaser music video for the VR experience.
Result
In 2018, Aeronaut was awarded the Grand Prix for Digital Craft at Cannes Lions – and Isobar were named in Fast Company’s Top 10 VR/AR Companies list.
dentsu X Case Study: BOB Kitschmas
Provide bob a stage to deliver their X-Mas offer in an unconventional way
dentsu X Case Study: Upfield Flora Plant
Creating a positive brand perception and increasing engagement with the brand
dentsu X: ZTE Experience Tunnel
Many visitors showed great interest in the new product.
Isobar: Heute Case
isobar and daily newspaper HEUTE are going new ways
Isobar: Basis pH
Isobar presents extensive launch campaign for Basis pH Line-Extension in Austria
Vizeum: hej1150
Ikea says "hej1150" in many ways and greets the whole neighborhood
Carat Case Study: De´Longhi Kenwood
Through personalization, we cover the diversity of the target group and thus guarantee an individual approach using dynamic advertising media.
Isobar: Nivea for SOS Kinderdorf
Emotional communication of NIVEA's commitment to SOS Kinderdorf
Vizeum Case Study: Tesa
Increase Awareness for the Product
Vizeum: Verbund Dynamic Creatives
Verbund wanted to react on individual desires
Isobar: Suchard
Repositioning the traditional chocolate brand Suchard as a class of its own: "True Chocolate"
Vizeum: Verbund Content Strategy
Verbund took the first steps in implementing a content strategy
Isobar: Aeronaut
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
media.at: LottoPlus
Focus on increasing sales in the already very well developed domestic gaming market
Vizeum: Ikea Catalogue Launch
Vizeum changed the distribution of the IKEA catalogue
Isobar: IKEA 2nd Life
A permanent recycle, reuse and resell system for a major furniture chain was implement for the first time
media.at: win2day
win2day launched a new game and media.at helped to spread the word
Vizeum: E.ON
Through a brand stories content strategy Vizeum positioned E.ON as a purpose-led brand focused on energy supply, renewables and energy networks.
mcgarrybowen: United Airlines
New technology solves age-old problem.
Grip: Testicular Cancer Canada
Grip invited Canadians to share their most hilarious, most mortifying stories to show that compared to lots of other stuff we all go through, talking to your doctor about your testicles is hardl...