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The challenge

IKEA as a sustainable company

IKEA Furniture has a reputation for “fast furniture” with durability issues, and it needed to show its commitment to social and environmental responsibility. But how could IKEA prove that its commitment is more than a statement of intent?

IKEA 2nd Life: a recycle-, resell- and reuse-system for old IKEA furniture.

Isobar developed an online tool that enabled people who own IKEA furniture to check its financial value – in real-time, with only a few clicks.

For the reuse and resell system, we created a bespoke algorithm that considers age, colour, condition, dimensions and popularity to calculate a price, for the customer to exchange in the shop.


Isobar is a global digital agency that delivers experience-led transformation, powered by creativity. In 2017 Isobar won over 300 awards including Campaign Asia-Pacific Digital Network of the Year. In 2018, Isobar won a Cannes Lions Grand Prix, was listed in Fast Company’s Top Ten Most Innovative Companies and was named a Leader in Gartner Global Digital Marketing Agencies Magic Quadrant for the fourth time in a row. Clients include Coca-Cola, Adidas, Enterprise, P&G, Philips and Huawei.

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