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Isobar and NIVEA for SOS Kinderdorf

Lukas loves to see the sea

NIVEA ensures that SOS Kinderdorf children see the sea.
And in a cross-media campaign, we made sure that this was also seen.

For 20 years, NIVEA Austria has been supporting SOS Kinderdorf  with donations and concrete projects. How can the significance of this aid for the children be made visible and tangible to as many people as possible?

We dramatized the longing of many children for the sea with a Double Meaning.
Together with NIVEA, we sent SOS Kinderdorf children to the sea - and dramatized the child's longing for the sea with a Double Meaning: "Lukas will soon see more" turned into "Lukas will soon see the sea" at the end of a highly emotional online spot. The campaign was complemented by TV teasers as well as PR, newsletters and reporting on the website. 

Making children happy
Nivea for SOS Kinderdorf


Isobar is a global digital agency that delivers experience-led transformation, powered by creativity. In 2017 Isobar won over 300 awards including Campaign Asia-Pacific Digital Network of the Year. In 2018, Isobar won a Cannes Lions Grand Prix, was listed in Fast Company’s Top Ten Most Innovative Companies and was named a Leader in Gartner Global Digital Marketing Agencies Magic Quadrant for the fourth time in a row. Clients include Coca-Cola, Adidas, Enterprise, P&G, Philips and Huawei.

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