Isobar and NIVEA for SOS Kinderdorf
Lukas loves to see the sea
NIVEA ensures that SOS Kinderdorf children see the sea.
And in a cross-media campaign, we made sure that this was also seen.
For 20 years, NIVEA Austria has been supporting SOS Kinderdorf with donations and concrete projects. How can the significance of this aid for the children be made visible and tangible to as many people as possible?
We dramatized the longing of many children for the sea with a Double Meaning.
Together with NIVEA, we sent SOS Kinderdorf children to the sea - and dramatized the child's longing for the sea with a Double Meaning: "Lukas will soon see more" turned into "Lukas will soon see the sea" at the end of a highly emotional online spot. The campaign was complemented by TV teasers as well as PR, newsletters and reporting on the website.
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