increase in turnover per lottery ticket
In Austria's most successful lottery game "Lotto 6 aus 45", giving the played numbers a second chance enables LottoPlus, an additional game on every Lotto ticket. Thus there is the possibility to be doubly pleased with a Lotto tip. The aim was to make this new winning opportunity known and to generate curiosity among the lotto players.
The aim of the campaign was to create a high level of awareness and acceptance for the additional chances of winning a lottery ticket within just a few weeks. The focus was on increasing attractiveness through additional winning experiences as well as generating additional turnover in an already very well developed domestic gaming market.
The campaign focused on the double joy that was communicated to as large a part of the target group as possible through the use and optimum combination of various media channels and special advertising formats. The special forms of advertising in particular attracted a great deal of attention, while the classic channels addressed a broad target group within a short space of time.
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