reached in the target group
win2day, the online gaming platform of Österreichische Lotterien und Casinos Austria, always wants to provide its users with an attractive and varied gaming portfolio and therefore launches new games on the platform at regular intervals.
The main objective of the campaign was to promote the new Slot Robin of Sherwood. The campaign was intended to appeal to users in a playful way and arouse their curiosity. They should be motivated to try out the new game.
As part of a cross-media campaign, a new innovative format for mobile devices was implemented in addition to other online advertising media such as social ads, prerolls and banners. The 3D ad directly accesses the smartphone's motion sensor and allows the display of a 3D image that adapts to the orientation of the device. It was a first mover implementation, which was implemented in this form for the first time in Austria. In order to guarantee the 3D representation, the subject was split on several levels in order to reach depth.
Unlike other mobile advertising formats, the 3D Ad allows the user to interact directly with the advertising medium and is therefore particularly eye-catching. By clicking on the advertising medium, the user was redirected to a landing page with teaser to the slot game Robin of Sherwood.
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