Based on the insights of the Story Lab Content Verbund took the first steps in implementing a content strategy to position itself as the brand for sustainable energy.
IDEA AND SOLUTION
Programmatic native ads and social ads with 5 different topics about sustainability presented by the freediver Christian Redl are used in the 1st wave. The most interesting Topics will be explored further in content partnerships with leading Austrian publishers.
We are expecting an increase of website usetime and higher engagement of users compared to previous campaigns, with an positive effect on sales.
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