Hanging pictures or accessories up traditionally leaves the wall with holes. Tesa developed a smart solution, that doesn't leave any residues when taking it from the wall. Yet the awareness for this new system is too low.
IDEA AND SOLUTION
In order to rise the awareness we used TV and online video. Secondly we used a selective targeting on display and social, optimizing the viewthrough-rate & viewability. Plus, we placed OOH and mobile ads to trigger during the journey.
We were able to rise the sales figures of Tesa by 42% in comparison to the previous spring campaign (from 2,41mio. up to 3,43mio.)
dentsu X Case Study: BOB Kitschmas
Provide bob a stage to deliver their X-Mas offer in an unconventional way
dentsu X Case Study: Upfield Flora Plant
Creating a positive brand perception and increasing engagement with the brand
dentsu X: ZTE Experience Tunnel
Many visitors showed great interest in the new product.
Isobar: Heute Case
isobar and daily newspaper HEUTE are going new ways
Isobar: Basis pH
Isobar presents extensive launch campaign for Basis pH Line-Extension in Austria
Ikea says "hej1150" in many ways and greets the whole neighborhood
Carat Case Study: De´Longhi Kenwood
Through personalization, we cover the diversity of the target group and thus guarantee an individual approach using dynamic advertising media.
Isobar: Nivea for SOS Kinderdorf
Emotional communication of NIVEA's commitment to SOS Kinderdorf
Vizeum Case Study: Tesa
Increase Awareness for the Product
Vizeum: Verbund Dynamic Creatives
Verbund wanted to react on individual desires
Repositioning the traditional chocolate brand Suchard as a class of its own: "True Chocolate"
Vizeum: Verbund Content Strategy
Verbund took the first steps in implementing a content strategy
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
Focus on increasing sales in the already very well developed domestic gaming market
Vizeum: Ikea Catalogue Launch
Vizeum changed the distribution of the IKEA catalogue
Isobar: IKEA 2nd Life
A permanent recycle, reuse and resell system for a major furniture chain was implement for the first time
win2day launched a new game and media.at helped to spread the word
Through a brand stories content strategy Vizeum positioned E.ON as a purpose-led brand focused on energy supply, renewables and energy networks.
mcgarrybowen: United Airlines
New technology solves age-old problem.
Grip: Testicular Cancer Canada
Grip invited Canadians to share their most hilarious, most mortifying stories to show that compared to lots of other stuff we all go through, talking to your doctor about your testicles is hardl...