100.000 Euro Mediabudget for Lebenshilfe Wien

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Dentsu Austria has been supporting Lebenshilfe Wien for many years. This includes advice and assistance with various communication issues, the implementation of advertising campaigns, web support, joint CSR activities, as well as the provision of internship opportunities for people with disabilities. The last Christmas greeting for customers and partners was also dedicated to helping the association for people with intellectual disabilities. Literally, an object came into play that will probably continue to accompany us all this year: the protective mouth-nose mask.

The fact that it is sometimes difficult to recognize people under this mask was addressed in a playful way by the team from isobar, the network's creative agency, with a wink: with the dentsu mask memo, in which employees with and without protective masks had to be recognized. For every mask memo played, dentsu donated 100 euros in digital media budget. In just a few weeks, 1,096 games were played to completion, generating 100,000 euros worth of advertising space.

"We are all the more pleased with the result because this year we also want to take off for Lebenshilfe Wien with a new creative campaign, again conceived by isobar," says Jacqueline Kloft, Business Partner Marketing and PR dentsu. Stefan Sedlitz, President of Lebenshilfe Wien: "dentsu is not only an advertising partner, but also a committed partner in campaigns with our customers. They support us with great ideas, fresh momentum and contagious enthusiasm." There was also so much positive feedback that the online game will now continue to be made available at: dentsu-xmas-memory.at

Find the employees with and without mask
The fewer attempts, the better the ranking!