Gold and Silver for Dentsu Austria
Out of a total of 96 submissions, dentsu austria was awarded in no less than two categories.
The Media Award, which was held for the 17th time this year, finally took place again after a year of pause with newly defined categories. In the course of the award show at the Leopold Museum in Vienna, excellent works from the last two years were honoured.
The winners were chosen by two top-class juries from the industry. dentsu was able to score points in two different categories:
- The award "Gold" was achieved in the supreme discipline "Excellent Media Strategy" together with the client Hofer for the project "Austropop".
- Silver" was awarded for the "Excellent Use of Data" for the client MediaMarkt, focusing on the project "Olweson".
Herbert Pratter, COO of dentsu austria, is very pleased about these two important awards: "After a long break in terms of publicity and advertising awards, it is particularly important to once again prove to the market the competence, expertise and innovative power of media agencies. To be awarded two prizes at the Media Awards is a very special honour and makes me very proud, representing the teams of our award-winning clients and of dentsu austria. The award-winning projects prove once again that the key factors for success are strong cohesion and agile, integrated cooperation in the teams of clients, partners and agencies.