Bronze, silver and gold at WebAd 2020 for MediaMarkt and dentsu

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The cooperation between MediaMarkt and the dentsu agencies iProspect and vizeum was celebrated in a particularly brilliant way at this year's iab WebAd on 24.11.2020, as three prizes were awarded to this top-class trio! Gold and bronze were awarded to the best ROI performance campaigns for MediaMarkt Paid Search Automation and Shopping for Business Objectives. Silver was awarded in the category Best Data-Driven Campaign for Paid Search Automation. The award-winning projects aim to automate Google searches to the maximum extent possible according to profitability criteria and thus directly influence the success of MediaMarkt - Austria's largest technology online store and retailer.

The WebAd, the most important award in the Austrian digital economy, has been honoring outstanding Austrian online advertising measures every year since 2003. The prizes are awarded in several categories for outstanding achievements and above-average business results achieved through the use of particularly creative and innovative implementations.

Herbert Pratter (MD vizeum) and Sebastian Rosinus (MD iProspect) see the winnings as an award for good cooperation, since 2012. In all our projects, the customer is at the center of attention, whose requirements are fulfilled in a highly collaborative manner across all departments and are solely oriented towards his needs. Thus we combine the expertise of iProspect with the strategic competence of Vizeum. We are incredibly proud of the team.

Andreas Höglinger, Marketing Director MediaMarkt, adds: "Automation is our great passion and it's really fun to be awarded in three categories with our innovative data-driven always-on projects with such a dynamic team. We are particularly proud of our sophisticated omnichannel-optimized search algorithm, which is now also listed in Google as a global reference case and has now been decorated with glittering GOLD by the webAd jury".