dentsu X wins WienTourismus budget with focus on digital channels and content marketing
Vienna Tourism is the official destination marketing and management organisation in Vienna. It represents the tourist interests of the city, promotes the destination worldwide and supports leisure and conference guests with a wealth of information and services. The association's tasks also include the participation and expertise in measures taken by the city administration as well as informing residents about the cultural, economic and social significance of tourism.
In cooperation with media.at | dentsu X, tourists from all over the world are convinced to travel to Vienna in the context of international digital campaigns and cooperations.
"We are pleased that we were able to win this very professional tender process from WienTourismus as the winner for the digital sector. We look forward to this future-oriented cooperation with great joy and are aware of our responsibility for the worldwide appearance of our capital city. We have access to dentsu X's strong international network, which guarantees us almost limitless business solutions, driven by Experience Beyond Exposure", says Jakob Schönherr, Managing Director media.at | dentsu X.
"The Vienna Tourist Board is permanently active in 19 markets worldwide. The marketing and communications sector is becoming increasingly fragmented and the division of labour is increasing, so cooperation with specialised agencies is a key success criterion for the Vienna Tourist Board. I am delighted to have found a reliable and internationally well-connected partner in media.at | dentsu X within the framework of the current tender", explains Claudia Wieland, Head of Brand Management & B2C Marketing at WienTourismus.