Shared value through social purpose: the compass that guides our work  

Society is facing some of its greatest challenges. Climate change, biodiversity loss and extreme inequality are causing exponential disruption. Citizens are demanding change. And businesses are under pressure to respond.   

 As a global leader in media and digital communications, we understand the power we have to influence how people think, feel and act. We also recognise the role we play in driving consumption. That's why we're embedding sustainable behaviours and human-centric thinking into our strategy and planning processes – to develop work that is more reflective of the needs of society today.   

 We have the responsibility, opportunity and privilege to help guide our people, clients and society through this disruption. We will fuse data, technology and creativity in a way that helps create a brighter, more sustainable future for everyone.  

Girl walking on the street

Our actions to save waste:

Veggie Thursday

Every first Thursday we cook a vegetarian dish together for everyone. This saves garbage and improves the community. 


We share our food so that we don´t waste or throw away any groceries. Our sticker system makes it possible! 

Lunchbox for all

Everyone gets a lunchbox. That saves trash for breakfast and lunch. And is even rewarded with a stamped passport by some restaurants nearby! 

For lasting good

Digital Skills

We’re sharing our skills and capabilities with young people from diverse backgrounds and supporting them to find careers in our industry. Our goal is to improve the digital skills of 100,000 people by the end of 2020.  

Tomorrows Leaders

We’re mentoring entrepreneurs and change makers to build successful, diverse and inclusive businesses. Our goal is to mentor 100 female entrepreneurs by the end of 2020.    

Digital for Society

We’re transforming the role of businesses and brands to deliver better outcomes for society. Our goal is to reach 1 billion people through campaigns related to the Sustainable Development Goals by the end of 2020.  

Our mentorship programme for the female leaders of tomorrow is empowering women in business and driving economic growth around the world.  


Lebenshilfe Wien, an organization for people with intellectual disabilities, is our long-standing CSR partner. The creative agency Isobar developed the volunteer campaign #machmituns and continued it in 2019 with an unusual survey. What is your situation? "Can you drink coffee?"

Change starts at home

For the planet

We’ve transitioned to being a low-carbon business with 100% renewable energy.  

For our communities

We’re helping our people share their time and talent with society.  

For our People

We’re creating a diverse and inclusive workforce intent on making a difference.