Dentsu Aegis Network Grabs SAIC Volkswagen Account Dedicated Cross Agency Team to Serve
Global communications group, Dentsu Aegis Network (DAN) China confirmed today that, the group is appointed the Agency of Record for SAIC Volkswagen Automotive Co., Ltd. (SAIC-VW), effective January 1, 2017. DAN secured the 2.2 billion RMB business through strong collaboration of multiple brand agencies within the group.
The new assignment will bring the consolidation of all media planning and buying into DAN, led by a dedicated in-house team, Team A, made up of professionals from subsidiaries. Assigned brands include Lamando, Lavida, Passat, Phideon, Polo, Santana, Sharan, Teramont, Tiguan and Touran in the Volkswagen series as well as Fabia, Octavia, Rapid, Superb and Yeti in the Skoda series.
Commenting on the appointment, Phill Teeman, group managing director, DAN China, said: “We are delighted to be partnering with SAIC-VW to drive market performance. Our unique operating model builds collaboration and allows us to rapidly mobilize cross-agency talents and competencies to serve our clients. Moving forward, we aim to work with SAIC-VW to explore new opportunities to innovate the way we reach and communicate with the customer .”
Founded in 1985, SAIC-VW is a joint venture between Volkswagen Group and SAIC Motor. As one of the automobile joint ventures with the longest history in China, SAIC-VW has taken the lead in exploring its own R&D and technological innovation.
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About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with around 35,000 dedicated specialists. www.dentsuaegisnetwork.com