Dentsu Aegis Network establishes Global Data Innovation Centre

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  • Singapore selected from 145 countries for Dentsu Aegis’ first ever data innovation centre
  • Centre will develop next generation technologies to drive growth and solve business’ hardest problems

Dentsu Aegis Network, a global leader in media, digital and creative communications has launched the Dentsu Aegis Network Global Data Innovation Centre – the network’s first-ever R&D centre of its kind.

Supported by the Singapore Economic Development Board (EDB), the Singapore-based centre will develop and produce innovative applications and serve as a hub for data scientists and technology talent for the entire network globally. It also seeks to drive Dentsu Aegis Network’s leadership in data excellence and power the exponential growth in digital media expenditure driven by mobile, video and programmatic advertising.

Nick Waters, CEO Dentsu Aegis Network Asia Pacific, said, “Data is central to our business strategy and now all businesses require a strategy for the digital economy to remain relevant. Dentsu Aegis Network Global Data Innovation Centre allows us to hone data literate talent that will lead to a competitive advantage for our clients. We are committed to being at the forefront of innovation and this initiative serves as an excellent opportunity to nurture great talent while providing clients with expertise to drive growth for their brands.”

Explaining the choice of Singapore – also Dentsu Aegis’ headquarters in Asia Pacific – as a launch market out of the network’s foothold in 145 countries, Waters added, “Singapore is a competitive global business hub and partnering with EDB gives us a huge strategic advantage. We now have access to the world’s best talent, world-class technology and business infrastructure, and be situated close to the world’s most dynamic markets.”

The Global Data Innovation Centre will grow to more than 25 high calibre data talent based in Singapore, working closely with Dentsu Aegis agency brands from the network’s top 20 markets including the U.S., the UK, China and Australia. This curated group will converge and collaborate internally and solutions developed from the centre will be deployed to its worldwide operations and adapted to solve clients’ marketing data challenges.

EDB’s Assistant Managing Director Kelvin Wong said, “We are delighted by Dentsu Aegis Network’s decision to base its first global data innovation centre in Singapore. Their choice is a boost to Singapore’s efforts to grow our data-enabled marketing innovation capabilities and develop a critical mass of applied analytics professionals.

“Global marketers are increasingly looking for talent who possess experience and expertise in leveraging data to drive new marketing practices. The new centre will offer opportunities for Singaporeans to build such deep expertise and play a key role in developing innovative solutions for brands worldwide.”

Commenting on the value of the strategic initiative, Audrey Kuah, Managing Director, Dentsu Aegis Network Global Data Innovation Centre, said, “The fourth industrial revolution requires the augmentation of our human expertise with intelligent technology in order to achieve the next level of growth in our industry. As the world of data continues to grow exponentially in the advent of connected devices, IoT, industrialised digitization of the economy and the way people move through digitized networks, Dentsu Aegis Network seeks to develop future forward products that will enable marketers to leapfrog competition, connect more powerfully with their audiences and ultimately to power their business.”

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For further information contact:
Pei Xuan Lim
Communications Manager, Asia Pacific
Dentsu Aegis Network
T: +65 6501 1693

Notes to Editors:

About Dentsu Aegis Network

Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with around 35,000 dedicated specialists.

About the Singapore Economic Development Board

The Singapore Economic Development Board (EDB) is the lead government agency for planning and executing strategies to enhance Singapore’s position as a global business centre. EDB dreams, designs and delivers solutions that create value for investors and companies in Singapore. Its mission is to create for Singapore, sustainable economic growth with vibrant business and good job opportunities.