Dentsu Aegis Network Names Abbey Klaassen Director, Corporate Development & Strategy for the Americas

Published on:

New York – Dentsu Aegis Network today announces the appointment of Abbey Klaassen to the role of Director, Corporate Development & Strategy, Americas.

In this newly created role, Abbey will be responsible for driving the development strategy of Dentsu Aegis Network’s organization and operating model across the Americas, including its strong portfolio of brands. She will help shape the network’s acquisition strategy and core capabilities in this important region. She will also have key enterprise innovation responsibilities, and is charged with continuously assessing the business landscape and identifying new strategic opportunities.

Abbey joins Dentsu Aegis Network after nearly 10 years with Advertising Age, where she was most recently Associate Publisher, Editorial and Audience. Under Abbey’s editorial leadership, Ad Age has won three Jesse H. Neal National Business Journalism Awards and a SABEW Best in Business Award for general excellence. Previously, Abbey was Ad Age’s digital editor and prior to joining the brand worked for MSP Communications.

“Abbey, as a person and an appointment, is totally in line with our mission to innovate the way brands are built. She has a real insight into the evolving convergent marketplace and the tools and capabilities that businesses will need in order to be successful in the future. Along with her deep knowledge of the industry, she will be able to bring her fresh strategic perspective, which make her uniquely suited for this critical role with Dentsu Aegis Network moving forward,” said Nigel Morris, CEO, Dentsu Aegis Network Americas & EMEA.

“Having been part of the industry covering the industry for the past 10 years, I’ve had an up-close view of the rapid change it’s undergoing. Now I'm looking forward to putting that knowledge to work within a network that I think has a clear, smart vision. It’s an exciting time to be part of a business that wants to do things differently and innovate, and it's apparent to me that Dentsu Aegis Network is not only prioritizing innovation but also has a commitment to getting it done at the scale of a large agency company,” Abbey added.

‑ ENDS ‑

For further information contact:
Belle Lenz
Communications Director, Americas
T: +1 646-742-5029

Note to Editors:

About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of eight global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum and supported by its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), psLIVE and 360i. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 110 countries worldwide with over 23,000 dedicated specialists.