dentsu China promotes Ami Qian to CEO of Carat China

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Today, dentsu media China has announced that Ami Qian has been promoted from Managing Director to Chief Executive Officer of Carat China, effective August 1st, 2021.

Ami, who has held leadership roles with Carat since November 2017, will have the primary responsibility for building and leading the agency success story in China. In this new role, Ami will focus on shaping the agency culture, talent strategy, capabilities building as well as driving greater integrated solutions by unlocking the full range of capabilities within the dentsu connected solutions ecosystem to deliver growth for clients.

Ami is a savvy marketing professional with well-rounded experience in creative, media and digital advertising agencies. She is a proven communication strategist, proficient in creatively unravelling the complexity of today's modern marketing environment and China media ecosystem. Ami has broad experience across many categories and a track record for delivering growth for renowned brands including Pernod Ricard, IKEA, United Airlines, Hershey's, PepsiCo, Danone, L'Oréal and Tiffany & Co..

Ami was recently a jury of Spikes Asia and Effie Greater China awards. She was also attended “The 4th Ladies Who Tech” as the female leader in 2021 representative of dentsu China.

Before her time at dentsu she was with Havas and Allyes in China, prior to that, she was with McCANN World Group in an international role.

"I am thrilled to be appointed Carat CEO and honoured to be leading one of China’s most revered media brands into its next wave of transformation. I look forward to redefining the way we drive value and integrated solutions for our clients in China. Carat was an early adopter of design thinking in the form of ‘Designing for People’, our human-centric planning process. This problem design approach coupled with the diverse capabilities across media, content, data and technology within the dentsu group makes for a very compelling proposition. " Ami Qian, Chief Executive Officer, Carat China.

"I am delighted to announce the appointment of Ami to the role of Chief Executive Officer of Carat China. Ami is renowned for her intuitive and empathetic leadership style with an epic ability to motivate and inspire. With international and local experience in the media and creative industries, Ami is the perfect class of leadership to drive innovation and an integrated mindset throughout the agency as we respond to client's needs for a more connected experience. This promotion is most deserved, and we are certainly looking forward to seeing Carat thrive with Ami in the driving seat. " Deric Wong, Chief Executive Officer, dentsu China.