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DENTSU CREATIVE’s 2023 Global CMO Report, ‘Creativity at a Crosswords’, reveals optimism from today’s marketing decision makers in the face of change and challenge. Using data from a survey of 700 CMOs and senior marketers in the US, UK, Australia, Brazil, Canada, China, India, Italy, and Spain, the report has identified eight key themes which show that despite being an industry at a crossroads, it is one empowered by creativity and technology.