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CMO Navigator: Decoding the secret of Growth

Dentsu China's latest CMO Navigator lends insights into how Marketers have become more cautious and how consumption is now more rationally driven, and how enterprises are relying on organic growth for success.

The global market continues to face intense complexity while domestically, the era of impulse consumption is a thing of the past and every industry is pivoting their focus towards meeting consumers' core demands.

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