Google Analytics 4 & Attribution
Over the summer several advertisers have experienced challenges with GA4 and attribution. These challenges have impacted performance, reporting, and the technical setup across different platforms.
Through this session, we will talk you through the current challenges of GA4 attribution, an updated status from Google, and possible solutions.
Agenda:
- Current State of GA4 attribution
- Upcoming launches from Google
- How to approach it - dentsu perspective
- QA
Practical information:
Date: October 8th 2024
Time: 10:00 - 10:30
Location: Online
Sign up to the event below.
