dentsu Media Trends Report
We are witnessing a rapid evolution of the media landscape as it has become increasingly driven by sophisticated algorithms. In this expansive world, media is playing a growing role in our lives, fast becoming 100% addressable, 100% shoppable, and 100% accountable.
At dentsu, we call this the algorithmic era of media, and believe it will open many opportunities for brands to drive impact in 2025.
However, marketers will have to navigate an increasingly fragmented and inequal landscape in their pursuit of growth.
In this 15th edition of our dentsu annual Media Trends report, we share ten trends driving the algorithmic era and practical considerations to deliver impact in consumers’ lives, for the businesses’ bottom lines, and for society in 2025.
