Dentsu named a global Leader by Forrester Wave™

Dentsu has been recognized as a leading global player in media management in the prestigious Forrester Wave™: Media Management Services report. This acknowledgment positions dentsu as an industry Leader, and we are proud to be recognized for our innovative approach and proven ability to deliver results for our clients.

Top scores across key categories

In the report evaluating global media service providers, dentsu received the highest scores in several critical categories, including Strategy, where dentsu was named the top provider among the evaluated companies. Notably, dentsu was the only company to achieve the highest score in the Vision criterion, underscoring our clear and forward-thinking strategy.

Our media agencies – Carat, dentsu X, and iProspect – collectively contributed to securing top marks in Global Delivery Strategy, Pricing Flexibility, Transparency, and Performance Media categories. Forrester highlighted our ability to deliver strong results across markets worldwide and our flexible pricing models that provide tailored solutions to meet each client’s unique needs.

Innovation at the heart of success

Forrester’s report emphasized that “Dentsu places media and marketing innovation at the center of its clients’ audience and brand activations".

This approach has helped our clients navigate the complex, algorithm-driven landscape and achieve measurable outcomes that not only drive growth but also ensure long-term success.

"Dentsu is proud to be named a Leader in this Forrester Wave, which we believe is due to our clarity of vision and our expertise in delivering the capabilities we've found that clients need to succeed in today’s algorithm-driven landscape, such as Merkury audience strategy, performance marketing, operational excellence, and global scale. We are confident that our commitment and focus on the craft of media++ planning and activation specialists is what sets us apart and enables us to innovate and create impact for our clients,” said Will Swayne, Global Practice President – Media, dentsu.

Flexibility and Transparency

A key factor that sets dentsu apart as a strong partner is our emphasis on flexibility and transparency. We offer pricing models tailored to client’s specific needs and objectives while ensuring complete transparency in all investments. This builds trust and enables real-time campaign optimization.

With this recognition, dentsu continues its journey as a pioneer in media management and global marketing solutions, keeping innovation, transparency, and flexibility at the core of everything we do.

You can read our global press release here.