dentsu Finland partners with Hotjar to provide product experience insights


For more information, contact:
Frederic Baumann

The partnership will enable dentsu Finland to bring clients better insights via exclusive tech, product, and sales support

HELSINKI (27.9.2022) – dentsu Finland, one of the largest global marketing and advertising agency networks, today announced a partnership with the global product experience insights (PX) platform, Hotjar; through their Partner Program. Utilized by nearly one million websites worldwide, Hotjar provides user insights to organizations to create empathy-centered online experiences.

dentsu Finland will be implementing Hotjar as an offering to its customers starting 27.9.2022 across data, marketing technology, search engine optimization and customer experience optimization consultancy services. Through Hotjar’s industry-leading tools, dentsu Finland’s clients will now have the ability to visualize their customers’ behavior online to prioritize their needs and make meaningful changes faster.

Hotjar’s Partner Program is aimed at helping digital marketing, web development and growth professionals like dentsu Finland provide product experience insights to their clients to achieve exponential growth. Besides rewarding partners with a commission structure, the program is focused on maximizing opportunities for partners and enabling customer success via product education and tech support, sales materials, and visibility opportunities. 

" A data-driven approach is crucial today as firms are looking for new revenue streams and providing a competitive edge through user experience improvements. Although dentsu Finland has utilized data and user behavioral analytics for years, a partnership with Hotjar gives us better tools to understand end-user intentions and actions. Through tools such as Hotjar, dentsu Finland can provided customers with valuable data on how to strategically enhance user journeys, validate usability flaws and detect development areas in digital custom experiences."

    Thomas Granelund
Head of CRO at dentsu Finland

Today, there are over five billion internet users worldwide and 127 million websites. According to a study conducted by Hotjar’s parent company, Contentsquare, users spend about 55 seconds on a webpage on average. This means brands only have a short time to make a positive impression and help their customers find what they’re looking for. By partnering with Hotjar, dentsu Finland will help its clients to make decisions that will improve their customers' experience, drive conversions and increase ROAS.

For more information about Hotjar, visit To apply for the Partner Program, visit

About dentsu

Dentsu specializes in strategy & consulting, research & analytics, content, media, data & technology and in creativity & customer experience management (CXM). Dentsu operates in 143 markets, employs over 66 000 specialists and serve 85 of the top 100 advertisers worldwide.

About Hotjar

Hotjar enables product teams to have empathy with their end-users and deliver value by making the right product improvements, fast. Its Product Experience Insights software is used on more than 900,000 websites worldwide and its unique mix of quantitative and qualitative data is driving product decisions in over 180 countries. Hotjar was founded in 2014 and has always been a fully remote/distributed company. Today Hotjar has over 310 team members across 46 countries within Europe, the Americas and Africa.