Our new edition of the dentsu Global Ad Spend Forecasts describes a year of big media moments and equally big advertising challenges. Entertainment options will expand, and Generative AI will open new doors for online and offline channels. Innovative media buying strategies will result in personalized content like never before. Yet even in this environment, advertisers face headwinds of slowed growth in advertising investment.

Download this report to better navigate the complex media landscape and drive your business forward.