Dentsu Aegis Network hits target of 100% renewable electricity
Global advertising and marketing company, Dentsu Aegis Network, today announces that it has achieved 100% renewable electricity across its worldwide operations where markets allow.
Employing 45,000 people across 145 markets, Dentsu Aegis Network achieved its landmark goal of becoming 100% powered by renewable energy (where markets allow) ahead of schedule.
Wendy Clark, Global CEO, Dentsu Aegis Network commented:
“I am extremely proud that we are now powered by 100% renewable electricity, and that we are leading change in our industry on one of the most critical challenges facing society today. Our industry has so much capacity to deliver positive change and at Dentsu Aegis Network we are committed to achieving meaningful progress for our clients and society.
“This achievement demonstrates that it is possible to embrace better and more sustainable ways of working at pace and scale. I’d like to thank our passionate teams across the world who have worked so hard to reach this ambitious goal.”
Dentsu Aegis Network’s transition to renewable energy has been supported by RE100, a global initiative that brings together most influential companies that are committed to 100% renewable power and is led by the Climate Group in partnership with CDP.
As an RE100 member, Dentsu Aegis Network achieved the ambitious goal it set itself in 2015 to procure 100% renewable electricity by the end of 2020 in all markets in accordance with RE100 strict technical criteria. Challenges remain in sourcing renewable energy in certain markets that are unable to provide the necessary renewable infrastructure that businesses require to achieve full RE100 status. Dentsu Aegis Network will be joining forces with RE100 this October in the coalition’s global campaign to encourage fully certifiable renewable energy resources in all markets.
Anna Lungley, Chief Sustainability Officer, Dentsu Aegis Network said:
“As global leaders in media, digital and creative communications services , we have the ability to inform and influence the choices people make every day. We are committed to using that influence to tackle the climate crisis, to raise awareness of the issue, help decarbonise the global economy and address sustainable consumption and production. Change starts at home and we need to walk the walk first. In 2015 we set ourselves the most ambitious targets among global marketing holding companies, which required us to rapidly transition to renewable energy across the entirety of our business in only five years and we have achieved that goal ahead of schedule. The work does not stop here. We are now laser-focused on achieving our 2030 science based targets.”
Mike Peirce, Director of Corporate Partnerships, the Climate Group said:
“We are delighted by Dentsu Aegis Network’s ambitious progress towards their RE100 goal and pleased that the company is working with RE100 to encourage fully certifiable renewable energy resources in all markets.
“Dentsu Aegis are leading the way in the advertising industry, showing that commitment to 100% sustainable, renewable power is the new standard for businesses.”
Dentsu Aegis Network is committed to procuring renewable electricity, even in some of the most challenging markets for corporate renewable purchase. Where it cannot procure renewable contracts directly, it has worked with Natural Capital Partners to purchase renewable electricity certificates or Energy Attribute Certificates (EACs). EACs provide the systems required to reliably track generation and consumption of renewable energy and demonstrate demand for increased supply. Dentsu Aegis Network has secured EACs in new and emerging renewable electricity markets such as the UAE, Morocco and Israel.
Through Dentsu Aegis Network’s rapid drive to switch to fully renewable electricity it has become apparent that some energy markets are behind the curve in providing the necessary renewable infrastructure that businesses want and need to achieve full RE100 status.
The announcement is the latest in a series of efforts to reduce its environmental impact. Last year Dentsu Aegis Network joined forces with Bristol University, Sky and the BBC to launch DIMPACT – a ground-breaking collaboration to map the carbon impacts of digital value chains.
For more details about Dentsu Aegis Network and its Social Impact strategy please visit https://www.dentsuaegisnetwork.com/who-we-are/social-impact
Notes to editors:
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 For a company to be RE100 compliant, it is required to purchase the energy from the same country in which it is used. For nine markets (Russia, Taiwan, Singapore, New Zealand, Hong Kong, Kenya, Sri Lanka, Ghana and Argentina) accounting for 9.7% of Dentsu Aegis Network’s electricity demand, factors beyond Dentsu Aegis Network’s control have prevented adherence with RE100’s guidelines to source renewables within the countries’ borders. The company has shown ambition by purchasing renewable energy certificates (RECs) from adjacent countries where possible. RE100 supports this approach as an interim measure while the coalition works to improve supply in these markets. For the purposes of reporting and in line with RE100 guidance, the European Economic Area is considered a single market.
About Dentsu Aegis Network
Part of the Dentsu Group, Dentsu Aegis Network is made up of eight leadership brands - Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, MKTG, and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in over 145 markets worldwide with more than 45,000 dedicated specialists. www.dentsuaegisnetwork.com
RE100 is a global initiative bringing together the world’s most influential businesses committed to 100% renewable power. Led by the Climate Group in partnership with CDP, the group has a total revenue of over US$5.4 trillion and operates in a diverse range of sectors. Together, they send a powerful signal to policymakers and investors to accelerate the transition to a clean economy. #RE100
CDP is an international non-profit that drives companies and governments to reduce their greenhouse gas emissions, safeguard water resources and protect forests. Voted number one climate research provider by investors and working with institutional investors with assets of US$96 trillion, we leverage investor and buyer power to motivate companies to disclose and manage their environmental impacts. Over 8,400 companies with over 50% of global market capitalization disclosed environmental data through CDP in 2019. This is in addition to the over 920 cities, states and regions who disclosed, making CDP’s platform one of the richest sources of information globally on how companies and governments are driving environmental change. CDP, formerly Carbon Disclosure Project, is a founding member of the We Mean Business Coalition. Visit cdp.net or follow us @CDP to find out more. Visit cdp.net follow us @CDP to find out more.
About Natural Capital Partners
With more than 300 clients in 34 countries, including Microsoft, MetLife, Logitech, PwC, Sky, Ørsted and Dentsu Aegis Network, Natural Capital Partners is harnessing the power of business to create a more sustainable world. Through a global network of projects, the company delivers the highest quality solutions which make real change possible: reducing carbon emissions, generating renewable energy, building resilience in supply chains, conserving and restoring forests and biodiversity, and improving health and livelihoods.