Dentsu Aegis Network takes a market-leading position in data analysis in Sweden with acquisition of Outfox

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Dentsu Aegis Network takes a market-leading position in data analysis in Sweden with acquisition of Outfox

Dentsu Aegis Network today announces the acquisition of Outfox, a digital analytics and conversion company in Sweden. Outfox will be integrated into iProspect making Dentsu Aegis Network the market leader in the digital analysis and conversion optimisation space in Sweden.

Outfox is a leading sales and service partner for Google Analytics 360 Suite and a certified partner to Optimizely. The management team, Lars Johansson and Christoffer Luthman founded the company in 2010 and have many major brands at the forefront of the digital economy on their client list. The company is based in Stockholm. 

Mattias Behrer, CEO, Dentsu Aegis Network Sweden commented: ”Outfox’s specialist capabilities will further strengthen our service offering in data and analytics to help our clients navigate and win in the digital economy. They are the only company in Sweden strategically focussed on conversion optimisation based on digital analysis, and their expertise and passion will help us innovate the way our clients brands are built.”

Lars Johansson, Director of Operations, Outfox said: ”To be integrated into iProspect and Dentsu Aegis Network means that we, in addition to our current offering, can offer our customers more services and competences within data-driven marketing. It also means that we will have the opportunity to accelerate the use of behavioural data across channels including SEM, display and programmatic buying.”

Lars Bo Jeppesen, CEO at Dentsu Aegis Network, Nordics, Central & Eastern Europe commented: ”The acquisition of Outfox will significantly leapfrog our competitive standing in Data Analytics and the technical implementation of analytics platforms.”

Ruth Stubbs, Global President iProspect said: “The acquisition of a company like Outfox strengthens our position as leaders within areas such as digital analytics and conversion rate optimisation. This acquisition enables us to push an even more strategic agenda in line with iProspect’s proposition of “driving business performance” for our clients.”

‑ ENDS ‑

For further information contact:

Mattias Behrer


Dentsu Aegis Network Sweden

T: +46 (0) 70-866 66 28

Anna Lake
Global Communications Manager
Dentsu Aegis Network
T: +44 (0)207 070 7713

Notes to Editors:

About iProspect
iProspect is a full-service agency within digital marketing, including services within e.g. Digital Strategy, SEO, SEM, Display, Paid Social, Conversion optimization (CRO), Digital Analysis and training within mentioned areas. With more than 4,000 specialists at 88 offices in 53 markets across the world, iProspect is one of the globally leading companies within digital marketing. iProspect is certified partner to Google, DoubleClick, Bing and Optimizely. In Sweden, iProspect consists of about 70 experts based in Stockholm and Gothenburg.

https://www.iprospect.comAbout Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists. 

About Outfox
Founded in Sweden, Outfox is a consultant company with expertise within digital analysis and conversion optimization. By gathering, processing and analyzing information, Outfox provides insights to its customers which strengthens their business. Outfox is also sales and service partner to Google Analytics 360 Suite. Since the start, Outfox has helped many organizations to become data-driven. Among customers are strong brands and international companies.