Dentsu Aegis retains Kellogg media account for Europe

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Dentsu Aegis Network agencies Carat and iProspect have jointly retained the account following a statutory review of Kellogg’s European media planning and buying business over the past six months.

The review, handled in-house by Kellogg's media and procurement teams, includes all cereal and snack brands, including Pringles, across 31 markets in EMEA.

Kellogg has worked with Carat since 2008 on a pan-European basis, with iProspect later appointed to drive digital performance for all brands. Both agencies top RECMA’s global report as number one media agency and number one search and activation agency, respectively.

Key to Dentsu Aegis' selection was its strength in consumer insight, application of data, and consistent delivery across the EMEA region.

Chris Nolan, Media and Digital Director, Kellogg’s EMEA, commented, “We are very excited to continue working with Carat and iProspect. During the very detailed and thorough pitch process they reinforced the strong foundation of buying and planning already in place across the region. Importantly for us they also showed a commitment to drive media forward with a vision and a plan for how we will develop across the next three years”

Tracy De Groose, CEO Dentsu Aegis Network UK & Ireland, said, “Kellogg's is such an iconic brand and we’re incredibly proud of our partnership over the past eight years. Being selected, once again, is testament to the diverse capabilities within our network, and our ability to evolve our approach to reflect Kellogg’s needs and growth ambitions.”

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For further information contact:

Mandy Rayment
Head of Communications, 
UK & Ireland
T: +44 (0)207 550 3253

Notes to Editors:

About Dentsu Aegis Network

Part of Dentsu Inc., Dentsu Aegis Network is made up of nine global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with around 32,000 dedicated specialists.