Dentsu media secures regional media planning remit for Honda Motor Europe Automobile Division

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Dentsu media has extended its relationship with Honda Motor Europe by securing its media planning and buying account. In response to this new business, Dentsu have created a new team to support Honda Motor Europe, Honda Dentsu Media Europe (HDME).

This new business strengthens the relationship between Honda and the Dentsu Group. Dentsu’s sister agency mcgarrybowen has been part of Honda Motor Europe’s creative roster since 2012, working on campaigns for the CR-V SUV and the HR-V crossover. Dentsu Inc. has been Honda’s exclusive marketing partner in Japan since 2004.

Commenting on the announcement, Peter Huijboom, CEO Media Brands & Global Clients said, “We are delighted to further strengthen our group relationship with this iconic brand outside of Asia Pacific. Dentsu has a long and special partnership with Honda in the East, so this announcement creates a new and positive connection into Europe. Honda Motor Europe has entered a new chapter and we feel privileged to be chosen as its media partner. As HDME, we brought Honda a highly strategic and innovative solution and we are excited about executing this together.”

Jean-Marc Streng, General Manager, Automobile Division, Honda Motor Europe commented, “Dentsu represents a strong choice as our new media planning partner. It’s an exciting time for Honda in Europe and we look forward to making the most of our new partnership with Dentsu”. 

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For further information about HDME contact:

Jo Rigby
Head of Marketing and New Business
T: +44 (0)7795127028

Notes to Editors:

About Dentsu media

Part of Dentsu Aegis Network, Dentsu media is a media & digital agency network offering fully integrated solutions to the communication tasks of our partners across the world through its three media agency brands (“media palette,” “media cubic” and “media matrix”) and two digital agencies (“&c.” and “Mobius”).