Global Ad Spend Forecasts July 2022
Advertising investment is forecast to grow by 8.7% globally in 2022, according to the latest dentsu Global Ad Spend Forecast report. The twice-yearly report which combines data from close to 60 markets globally, now anticipates US$738.5 billion will be spent worldwide in this July ‘reforecast’.
This reforecast of media investment is released in the context of escalating media price inflation, geopolitical tension, upcoming key elections, and one of the most anticipated global sports events of the year, the FIFA World Cup coinciding with the peak ‘holidays season’ for the first time.
Your details were submitted successfully.
There was a problem!
It seems there was an error submitting your details. Please try again later.
Thank you for downloading our report. You can access the PDF at this link.