Dentsu Aegis Network strengthens its creative and content services with the acquisition of The Big Now


Milan, 18 June 2018 - Dentsu Aegis Network today announces the acquisition of Italian The Big Now, a creative agency with a strong reputation in both digital and mainstream media. This acquisition will increase Dentsu Aegis Network’s offer in Italy in creative and digital content services.

The Big Now is a full-service creative agency. Its business model guarantees a media-neutral approach to clients and strong vertical expertise thanks to its three business units: the first unit led by Stefano Pagani, representing excellence in digital strategies and projects; the second, ledby Massimiliano Chiesa, known in the Italian market as LOW for the communication of premium brands in luxury, fashion and beauty; and the third unit, led by Alessia Oggiano, is focused on strategic consultancy and communication campaigns across ATL, BTL, events and digital.

In recent years, The Big Now has established itself as an innovative player in the market thanks to its speed of adaptation to market changes and its depth of expertise across a range of disciplines.

The Big Now will operate within Dentsu Aegis Network Italy, maintaining its brand identity and management team of Emanuele NennaMassimiliano ChiesaStefano Pagani and Alessia Oggiano, and reporting directly to Paolo Stucchi, CEO Dentsu Aegis Network Southern Europe.

Paolo Stucchi, CEO Dentsu Aegis Network Southern Europe, said: “I am very happy that The Big Now chose to join Dentsu Aegis Network. Our values and vision are very similar. Strategically, this acquisition will help us to better fulfil our promise to our clients of ‘innovating the way brands are built’. I am sure that, together, we will generate synergies unimaginable before,for both of us.” “The Big Now will benefit from the strength of being part of a larger business. Dentsu Aegis Network, too, integrates today 120 professionals, becoming even stronger. We have created an offerthat has never existed before in the Italian communications market, totally collaborative and fully based around the consumer journey.”

Emanuele Nenna, CEO The Big Now, said:  “Our entrepreneurial spirit brings us to always look for new challenges. We are more and more convinced that communication needs to feed on data, and that channels and content must really work together. The challenge is not only to be able to grow even faster thanks to the synergies with Dentsu Aegis Network but, above all, to be in the ideal place to design a new model of creative agency and to play as protagonists in the new communication championship where stronger and stronger players take the field.”


Ufficio Stampa e Relazioni Esterne del Gruppo:

Laura Rosati
Responsabile della Comunicazione Interna & Esterna del Gruppo
Dentsu Aegis Network Italia S.p.A.
T: 02 8733 4232 – mobile: 340 9062169

Il gruppo Dentsu Aegis Network

Parte di Dentsu Inc., Dentsu Aegis Network è formato da dieci network brand globali:  CaratDentsudentsuXiProspectIsobarmcgarrybowen, Merkle, MKTG, Posterscope e Vizeum, ed è supportato dalle sue specialist e multi-market brand. La vision di Dentsu Aegis Network è Innovating the Way Brands Are Built per i clienti alla ricerca delle migliori expertise e abilità per quanto riguarda il media, il digital e i servizi di creative communications. Dentsu Aegis Network offre una innovativa e distintiva serie di prodotti e servizi; la sua sede centrale si trova a Londra ed opera in 145 Paesi con oltre 40.000 specialisti dedicati.

Fanno parte di Dentsu Aegis Network Italia le seguenti brand: Carat, iProspect, Isobar, MKTG, Posterscope, Vizeum, Amplifi, Amnet, dentsu X, The Story Lab, Deepblue, Simple Agency, The Big Now. Il gruppo in Italia è composto da 750 professionisti, che operano nelle sedi di Milano e Roma.