Dentsu wins Best Practice in Sustainability Award – Large Agency in Campaign Ad Net Zero Awards


Dentsu today announced that it has won the Best Practice in Sustainability Award – Large Agency at the Campaign Ad Net Zero Awards ceremony held in London on Thursday 2 November 2023. The organization was recognized for its work to embed sustainability at the heart of its business, decarbonizing its own operations, supporting clients on their sustainable transformation journey and working with the industry to challenge the role of advertising in a resource constrained world.

Founded in 2022, the Campaign Ad Net Zero Awards were created to celebrate the advertising industry's extraordinary commitment to a sustainable future, shining a spotlight on the trailblazing businesses, organizations and individuals in the industry who are helping to reduce emissions and build a net zero economy.

The Best Practice in Sustainability award specifically recognizes best practice in building a more sustainable way of working within an organization, highlighting an example of leadership that should be encouraged and adopted more broadly by the advertising industry.

In 2021, dentsu launched its 2030 Social Impact Strategy* in with an ambition to inspire people everywhere towards a new way of living. In 2023, dentsu revised materiality as a key element for the Group to achieve sustainable growth. The priority focus areas - business ethics & compliance and data security, human capital development, innovation leadership, climate action, diversity, equity & inclusion - continue to resonate. Dentsu recognizes that it can help its clients to navigate disruption and build a more sustainable and inclusive society, designed around people. Dentsu has placed this opportunity and its sustainability strategy at the heart of its Value Creation Model**. 

"Dentsu is committed to shaping a brighter future for people and the planet. Receiving this independent accolade is testament to the continued efforts of our sustainability team - and everyone at dentsu - who is taking responsibility for our sustainable business transformation. We are proud that our actions, such as linking dentsu's executive incentive scheme to ESG targets, deploying Salesforce Net Zero Cloud to optimize environmental reporting and investing in upskilling our global workforce in sustainability, have been recognized as industry leading. While the awards demonstrate the power of our industry in creating a better future and helping others play their part too, it is also a reminder that there is so much more that we can do together," commented Yuko Kitakaze, Chief Sustainability Officer, dentsu Japan.

The Campaign Ad Net Zero Awards provided this feedback about dentsu's submission:

“A mature, holistic strategy developed over years with a large level of investment and partnership. Dentsu’s 2030 ‘Social Impact’ strategy is setting the standard for agencies worldwide.”

We were also honoured to have been shortlisted for Best Practice in Sustainable Media Planning for dentsu UK's media carbon calculator, Specialist Sector - International for dentsu s'engage, dentsu France and Specialist Sector - Drink for Brew A Better World, dentsu X and WeAre8 for Heineken.


*Sustainability at dentsu:

**Dentsu's Value Creation Model:

About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), we are headquartered in Tokyo, Japan and our 72,000-strong employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.