Merkle is a leading data-driven customer experience management (CXM) agency that specialises in the delivery of unique, personalized customer experiences across platforms and devices. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. In Merkle Indonesia, we possess 28 Google Analytics certifications, 14 Content Square certifications, 3 Salesforce certifications, and 2 Adobe certifications.  

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Employees globally

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Locations worldwide

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World-class clients

Merkle Indonesia Services

Data Transformation

Our offerings 

  • Customer Data Platform
  • Cloud Solutions 
  • Data Management 
  • Data Solutions 
  • Data Science & AI 

Digital Transformation

Our offerings 

  • Commerce 
  • Digital Experience 
  • Media Services 
  • CRM / Loyalty 

Customer Experience Transformation

Our offerings 

  • CX Transformation 
  • Program Strategy 
  • Technology Consulting 

2024 CXM Imperatives: From Customer Engagement to Empowerment

What makes a great brand experience? What have consumers come to expect? And are you meeting those expectations?    

In Q4 2023, we conducted a global survey of 2,100 consumers to answer these questions. We learned a lot about today’s buyers, from their preferences in communication to their attitudes about emerging technology. For example, we found that 55% of respondents want future experiences with brands to be more affordable or cost-effective.

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CXM: Utilizes BigQuery Machine Learning with Blibli.com

Blibli.com wants to improve the efficacy of digital advertising in a campaign. Blibli, together with Google and Merkle team choose electronics goods as the product with a high transaction for th...

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CXM: Boosting Kompas Gramedia CPMs by 25% with Google Ana...

As their goal to learn more about their travel audience, specifically those people who were researching travel, but hadn’t yet bought airline tickets, KG Media leveraged Google Analytics 360 to ...

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CXM: Telkomsel Boosted Packaged Subscription by 4.4x with...

Telkomsel continued to advance towards its goal of transforming Telkomsel into a Digital Telco Company and the leader in Mobile Digital Business. This goal demands the transformation of the enti...

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