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Creative: CurrenShe with OCBC NISP
Micro, Small, and Medium Enterprises (MSMEs) are a significant contributor to Indonesia's GDP, accounting for 60% of it, with 64% of those being managed by women. However, many of Indonesia's wo...
Creative: Merries Senyumkan Lingkungan with KAO
Between 2014 to 2018, the disposable-baby-diaper market has tripled as more affordable diaper products are penetrating the market and acquired more moms to use disposable-diaper for its superior...
Media: Belajar Di Rumah Aja with Ruangguru
Ruangguru, the leading EduTech company, wanted to increase the App Download penetration and new user base by double digits making the education module widely adopted by parents and elementary sc...
Media: Colors That Fly Me To Korea with Wardah Colorfit
‘Korean Wave’ has been reaching out all over the world since the year 2000 with the phenomenon intriguing people’s interests in Korean culture and products. The numbers of K-Culture fans in Indo...
Creative: Save20 campaign with OCBC NISP
In 2019 OCBC established its brand value and story. Now, it is time for them to move from an inspiring brand to truly enabling Indonesian to be financially healthy. Nyala and One Mobile will be ...
CXM: Customized Customer Data Platform with Toyota Astra ...
Toyota is one of the largest enterprise in automotive industry with around 33,3% market share in Indonesia by 2021. As one of the key players in their industry, Toyota Astra Motor (TAM) manages ...
CXM: Utilizes BigQuery Machine Learning with Blibli.com
Blibli.com wants to improve the efficacy of digital advertising in a campaign. Blibli, together with Google and Merkle team choose electronics goods as the product with a high transaction for th...
CXM: Boosting Kompas Gramedia CPMs by 25% with Google Ana...
As their goal to learn more about their travel audience, specifically those people who were researching travel, but hadn’t yet bought airline tickets, KG Media leveraged Google Analytics 360 to ...
CXM: Telkomsel Boosted Packaged Subscription by 4.4x with...
Telkomsel continued to advance towards its goal of transforming Telkomsel into a Digital Telco Company and the leader in Mobile Digital Business. This goal demands the transformation of the enti...